The Importance of Building a Brand
Think of a brand as more than a marketing tool; it's the way the world perceives your company.
A brand starts with an attention-grabbing logo which is used in advertising, customer service, promotional products, and on the web. All of these elements work together to create a unique professional image which will help to build trust in your business.
A good brand gets recognition and stays in the minds of consumers; it's memorable. The logo or mark (think of Nike's swish) is the most important element of branding ... it's the face of the company. A professional logo design should be powerful, memorable, and make an impression at first glance.
Brands in Marketing & Advertising
Professional and strategic branding will help your company build trust with potential customers. A strong, established brand can increase the value of your business.
The most profitable companies, no matter the size, have one thing in common. They have established themselves as a leader in their industry vis-a-vis a strong brand, based on a strong logo.
Your brand should be consistent across all media. Printed promotional products and web presence are a way of 'making your mark.'
Sample branding for a company that produces nutritional products for birds. It started with a logo.
Sample branding for an HVAC company. It starts with a logo, print design, outdoor signage, and the web.
