Articles for Building Your Business 

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Using AI For Search

In today’s digital world, finding relevant information quickly and accurately is more crucial than ever.

LEARN HOW SEARCH USING AI IS A BETTER EXPERIENCE
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Print Vs Digital for Marketing

From tangible print materials to dynamic digital campaigns, the choices can be overwhelming.

LEARN WHICH MARKETING MATERIALS WORK
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Retargeting Marketing

Retargeting is about re-engaging potential customers who have shown interest in your products or services.



LEARN ABOUT RETARGETING MARKETING
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Should a Website be Optimized for Google Ads?

You can run a Google AdWords (now Google Ads) campaign without optimizing your website. But, ....


LEARN WHY YOUR SITE SHOULD BE OPTIMIZED FOR GOOGLE ADS
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Why you should choose digital advertising for your business.

Society is digital and businesses need to adapt and embrace new marketing strategies to stay competitive.



LEARN HOW DIGITAL ADVERTISING CAN BUILD YOUR BUSINESS
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Artificial Intelligence

in 2023


As an AI language model, artificial intelligence can be used for a variety of applications across various industries.


AI ADVANCEMENTS IN 2023
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What is Geo-Fence Marketing?

Geo-Fence Marketing provides Southern Maryland advertisers a means to directly target people in local areas such as buildings, events, stores, trade shows, and more. 

LEARN HOW TO GET YOUR COMPETITION'S TRAFFIC
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Personalization Gets Visitor's Attention

Drive more conversions and sales with website personalization features such as customized ads, notices, and unique experiences.


LEARN HOW TO ENGAGE WITH YOUR CUSTOMERS
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PWA, the New
Progressive Web App

Progressive Web Apps are making their mark as the fastest, easiest, and best way to provide your visitors with a winning mobile experience.


DISCOVER THE MAGIC BEHIND PROGRESSIVE WEB APPS
A poster that says video is shared 1200 % more times than text and links

Video, the Leading
Digital Strategy

Video has proved to be a powerful way to communicate your brand's story and build relationships with your customers and prospects.


LEARN WHY VIDEO IS THE LEADING STRATEGY
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Google Requires 

SSL Certificates

Online security has become a concern and Google has started to flag websites that aren't secure which could impact your site's traffic.

WHY YOUR SITE NEEDS A SSL CERTIFICATE
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Discovery Process for Defining Your Audience

Defining a target audience involves identifying the specific demo-graphic, geographic, psychographic, and behavioral characteristics of customers.






LEARN MORE ABOUT DISCOVERY